04 — Branding & Identity
One disciplined identity system, not five logos made in five different tools.
For businesses with no real identity system, or an inconsistent one that looks improvised wherever it appears.
Who this is for
- No real logo or identity system yet
- A logo that exists but no rules for how to use it
- Identity looks different on your site, your social, your invoices, and your signage
- Want files you own outright, not a license inside a retainer
Not for you if…
Your identity already works and you just need small, ongoing design help — see Design Care instead.
What's included
What's included
Discovery workshop
a structured conversation about your business, market, and how the identity needs to work day to day.
Logo & mark
designed as a system (primary, mono, and mark-only variants), not a single flat file.
Colour & type system
a defined palette and typefaces, specified for consistent use.
Brand guidelines document
the rules for using the identity correctly, handed over as a reference file.
Core applications
the identity shown applied to your actual touchpoints (business card, letterhead, or social template — per tier).
Source files & handover
vector logo files and the full guideline document, yours outright.
Packages
Branding & Identity — Essentials
€1,150
A properly designed logo system and the basic rules to keep it consistent — sized for a business setting up its identity for the first time.
- Logo & mark (primary, mono, mark-only variants)
- Colour & type palette
- A short usage guide (single-document)
- 2 revision rounds
- Source files on handover
Branding & Identity — Complete
€2,700
The full system — multiple initial directions, a detailed guideline document, and the identity shown applied to your actual business materials.
- Multiple initial logo directions
- Full logo & mark system
- Colour & type system
- Detailed brand guidelines document
- Core applications (business card, letterhead, one social template set)
Add-ons
Optional extras, added at checkout as a package option.
- +€380
Logo animation
Your logo mark animated for video intros, app splash screens, or social use.
- +€120
Copywriting per page
We write the page’s copy from your brief, instead of you supplying it.
- +€450
Rush delivery
Priority slot in the queue; your turnaround window is shortened by roughly a third, capacity permitting.
- +€350
Second language
The finished pages or files delivered a second time, fully localised — not machine-translated.
How this service runs
Discovery — your business, market, and how the identity gets used day to day
Direction — one or more creative directions proposed, per your tier
Design — the full system built out
Review — your revision rounds
Handover — vector files, guideline document, full ownership
Related work
Questions